Ben Franklin Crafts reached out to its loyal customer base around Giving Tuesday this year, asking them to make a gift donation to Rogers as part of the Give a Better Day campaign. The Oconomowoc store certainly knows a thing or two about games, crafts and art supplies – and so do their customers!
From mid-November through December 8, the popular destination leveraged its reach and advertising in social media, their website, email, and in-store signage and handouts to spread the word!
“We encouraged people to drop off donations and had a basket of possible gifts in the store to inspire or directly purchase,” said Lynda Laugavitz, the store’s event coordinator. “A few people donated funds and asked us to shop for them, which we happily completed – and used our store discount so we could purchase even more!”
An email went out using Giving Tuesday as a catalyst to encourage contributions, and it linked readers to a flyer about the gift drive and suggested items. Ben Franklin customers and associates know the joy that can come from playing and creating, and thanks to their collection, many of our patients will experience it this year, too. Thank you!
You can help make better days possible for someone struggling with a mental health or addiction challenge by making a year-end donation to Rogers Behavioral Health Foundation. Give to the area of greatest need, make your gift in honor or memory of a friend or loved one, or designate your funds to one of the Foundation’s initiatives closest to your heart. Your gift saves lives!
May is Mental Health Month! A “Give for a Better Day” coping skills drive held in conjunction with your business, school or civic organization is an excellent way to help patients at Rogers Behavioral Health fill their emotional toolkits with small, but effective, therapeutic items. Not sure where to begin? Download the MyRogers Community Sponsored Event Proposal Packet or go to MyRogers for more details.